Buying a white-label prediction market?
Prediction markets had a breakout year, and a dozen companies now sell you a branded one. The pitches look identical — your logo, your domain, live in weeks. They are not selling the same thing.
This page is the buyer's guide we'd want if we were on your side of the table: what the term actually covers, the one structural fork that decides everything downstream, and the questions worth asking before you sign. Including the ones where our answer isn't the flattering one.
Do you run the book, or route to one?
Every provider in this category sits on one side of this line. It determines who carries the risk, who needs a licence, and what happens on the night your biggest market goes wrong. Ask it first.
You are the counterparty
- You take the other side of your users' positions
- You need liquidity of your own — and it has to be there at settlement
- A market that moves against you comes out of your balance sheet
- You are running a gambling operation, with the licensing that implies
- Thin liquidity shows up as bad pricing, and users feel it immediately
The exchange is the counterparty
- Users trade against other users on an established order book
- Liquidity is already there — you are not funding it
- An outcome that surprises everyone costs you nothing
- You earn a fee on activity, win or lose
- Pricing is whatever the wider market says it is
What you're actually buying.
"White-label prediction market" is one phrase covering six separate problems. Providers bundle them differently, and the price differences between quotes usually come down to which of these are genuinely included versus named on a slide.
Liquidity
Someone has to be willing to take the other side at a fair price. This is the hardest component to fake and the one that quietly decides whether your users stay.
Resolution
Who decides what happened, and what stops them being wrong or captured. If the provider resolves its own markets, you are trusting their judgement with your users' money.
Rails
Wallets, deposits, withdrawals. The step where most first-time users abandon. Ask to see the actual signup flow on a phone before you judge it.
The frontend
Your brand, your domain, your colours. The most visible component and the least defensible one — everyone can do this, so don't let it dominate the demo.
Payouts
Both kinds: winnings to your users, and your own revenue to you. Ask how each is triggered, how fast it settles, and what you can check yourself without asking anyone.
The licence
In classic iGaming white-label, this is the expensive part and the reason the revenue share is what it is. In prediction markets it varies enormously. See below — we are direct about this.
Four kinds of company sell you the same sentence.
Search the term and you'll get a dozen providers whose homepages are nearly interchangeable. They are not competitors in any real sense — they're four different businesses that happen to share a phrase. Sorting them takes about five minutes once you know what you're looking at, and it eliminates most of your shortlist immediately.
Each description below is drawn from the provider's own published wording, checked in August 2026. We've named the buyer each one genuinely suits, including where that buyer isn't us.
You are the counterparty, and you resolve.
Binary-contract platforms built on established CFD and forex stacks. Tradesmarter states that operators "generate revenue through the spread — the difference between the sum of Up and Down contract prices and $1.00," with typical margins of 2% to 5%, and sells to "brokers and financial institutions." Leverate says markets are "resolved and settled directly through your admin dashboard, with no reliance on external oracles," and that you "earn from the spreads and transaction fees you configure."
Suits: a licensed broker with an existing trading audience, adding a product line to a stack they already run.
The catch: you capture the spread and you settle your own markets. That is a real book with real exposure, and you are marking your own homework in front of users who will notice.
You get software, and two new problems.
Agencies that build you a platform and hand it over. TRUEPREDiCT offers "custom AMM & liquidity controls," "operator-controlled settlement logic" with dispute workflows, and "full source code ownership," with pricing by consultation. Antier's own market roundup describes several peers plainly: Suffescom as "a generalist blockchain shop with a growing prediction vertical," Coinsclone as "clone scripts for fast, budget-friendly crypto prediction launches," Rock'n'Block as smart-contract engineering.
Suits: a company that wants to own the IP and has engineers to maintain it.
The catch: the build is the cheap part. Liquidity and resolution are now permanently yours, and neither appears on the quote.
Someone else's book, your brand, a fee on the flow.
Platforms that send your users' orders to an established exchange and charge a fee on what routes through. Gizmolab's Predictions Studio aggregates markets from "Kalshi, Polymarket, OPINION, Predict Fun, Myriad Markets, Limitless Exchange" and sells to "media brands, trading communities, KOLs & creators, sports operators." Predicted is in this category too, routing to Polymarket.
Suits: someone with an audience and no appetite for market risk.
The catch: you inherit the exchange's markets and its rules. You are not free to invent a market it doesn't list, and if it goes down, you're down.
A common pool, governed by a DAO.
On-chain protocols where many frontends draw on one pool. Azuro's developer documentation offers apps the chance to connect while "inheriting the full might of our singleton LP's liquidity," with event resolution handled by AzuroDAO.
Suits: a crypto-native team comfortable with governance and token mechanics.
The catch: shared liquidity is not shared demand. A pool sized for the whole network still has to be deep enough on the specific market your users care about tonight.
We win two of these arguments, and not the third.
A buyer's guide that concludes "and therefore buy from us" is a brochure. Here is the honest placement, including the comparison we don't win.
A clear structural difference.
You never take the other side and you never resolve a market. Those aren't features we chose to market — they're consequences of routing to an exchange instead of running a book. If you want the spread, buy from kind 01. You'll also be accepting the exposure that comes with it.
A clear difference in what you take on.
There is no build project, no liquidity for you to source, and nothing for you to maintain. If owning the source code matters more to you than launching this month, buy from kind 02 — that's a real reason to, and we're not it.
No knockout. Depth against breadth.
This is a genuine contest and we won't pretend otherwise. Others aggregate several venues; we go deep on one order book, and our operators get their own builder code on it as a second revenue line alongside their platform fee. Breadth or depth is a real preference, not a trick question. Ask both of us the six questions below and judge the answers.
Six questions worth asking.
Ask these of us too. A provider that gets uncomfortable at any of them has told you something useful.
Where does the liquidity come from — by name?
"Deep liquidity" is not an answer. The name of the order book is. If it's their own pool, ask how big it is and who funds it when it's one-sided.
Who resolves a disputed outcome?
Every platform looks the same until a market resolves badly. Ask what the process is, who can overrule it, and what your recourse is when your members are angry at your brand.
Do I hold user funds at any point?
If money passes through you, your obligations change completely — and so does what happens if you ever want to stop. Get this in writing, not in a demo.
What am I responsible for legally, and where?
Ask specifically whether a licence is being provided, or whether the obligation stays with you. The honest answer is often the second one, and you should hear it before launch, not after.
Can I verify my own revenue independently?
A dashboard is a claim. Ask whether the fee that lands is something you can check against a public record rather than take on trust each month.
Who is bringing the users?
If a provider implies that launching gets you traffic, walk. Nobody in this category manufactures demand for their operators. The ones who succeed arrive with an audience already.
Including the unflattering ones.
Applying the six questions to ourselves, in the same order.
Polymarket's order book. Not ours.
Your members trade on the largest prediction market in the world, at its prices. We hold no pool of our own, which means there is no pool of ours to run dry.
We never resolve your markets.
Outcomes are settled by the underlying market, not by Predicted and not by you. Neither of us can put a thumb on a result, which is the point.
Never in your hands, or ours.
Members' funds stay in members' own wallets. Winnings go directly to the winner. You are not a custodian at any point in the flow.
We do not provide a licence.
Classic iGaming white-labels charge what they charge largely because they rent you theirs. We don't have one to rent. You remain responsible for your own jurisdiction, and you should take your own advice on it. If a licence is what you need, we are the wrong provider and we would rather say so now.
Settled on-chain, per transaction.
Your fee is collected automatically and sent to your wallet as trades happen — a public record you can check yourself rather than a monthly statement you have to believe.
You bring it. We won't pretend otherwise.
We supply the platform, the liquidity routing and the rails. We do not supply an audience, and no provider in this category credibly does. If you don't already have people who listen to you, this is the wrong moment for you to launch anything.
Affiliate programs vs running your own
What the published referral programs actually pay — and the clause most affiliates don't read.
Franchise onboarding
What your branded platform is, how you earn, and what your members need to place a first trade.
What is a prediction market
Why this is structurally different from a bookmaker — five differences, side by side.