Thesis · 01

The category just went from interesting to infrastructure.

In the last 90 days, MetaMask integrated prediction markets for 143 million users. Trust Wallet added a dedicated predictions tab for 220 million users. Google and Yahoo Finance started showing live prediction odds alongside stock prices.

Predicted exists so you can build your own piece of this — before it becomes obvious to everyone else.

MetaMask · Dec 2025
143M
wallet users gained access to prediction markets overnight
Trust Wallet · Dec 2025
220M
users with a dedicated predictions tab in their wallet
Combined reach
363M
wallet users about to discover this category
The moment

Two wallets. One week. No coincidence.

In a single week in December 2025, two of the world's largest crypto wallets both launched prediction market features — simultaneously. This isn't coincidence. The biggest players in web3 have all reached the same conclusion at the same time.

The same way sports scores now appear in every news app, prediction market odds are beginning to appear everywhere people follow events. That's the marker of a category transitioning from interesting to infrastructure.

The catch

Every major platform built a closed product.

MetaMask built one. It only works inside MetaMask. Trust Wallet built one. It only works inside Trust Wallet. If you have a community, an audience, an app — you have no way to build on top of this wave. You're a spectator while they capture the market.

Building without Predicted

The closed-ecosystem trap

  • MetaMask's version keeps users inside MetaMask — you build nothing
  • Trust Wallet's version builds Trust Wallet's brand — not yours
  • Polymarket directly is one platform — no white-labelling, no customisation
  • Building from scratch takes years and millions in infrastructure costs
Building with Predicted

The open layer

  • Same Polymarket liquidity that powers MetaMask's prediction tab
  • Your name, your brand, your colour — fully white-labelled
  • Your own fee structure on every bet placed
  • Ready in days, at zero upfront cost during the launch window
The model

We're the Shopify of prediction markets.

Shopify never sold a single product. It gave millions of merchants the tools to run their own branded stores — and handled payments, hosting and infrastructure underneath. The merchants brought the customers; Shopify took a small cut of everything.

That's exactly what Predicted is for prediction markets. You bring the audience and run your own branded platform. We handle the technology, the liquidity, and the infrastructure. You run the storefront; Polymarket is the warehouse.

Who this is built for

You don't need to be a hedge fund.

If you have an audience, a community, or a user base that follows events — you have the foundation for a prediction market platform.

Creators

Sports tipsters, finance newsletters, crypto callers

You already monetise your calls. Now your audience can act on them inside your platform — and you earn on every bet.

Communities

Discord servers, paid groups, fan bases

Wherever your community gathers, you can give them a prediction product that's yours, not someone else's.

Builders

App owners, fintech founders, web3 teams

Add prediction markets to what you've built — without years of infrastructure or licensing work.

The takeaway

The question isn't whether prediction markets will be mainstream.

They already are.

MetaMask didn't build prediction markets because it was a nice idea. They built it because 363 million combined wallet users are about to discover this category — and they want to be the platform those users land on.

You have the same opportunity, in your own market, with your own audience. The question is whether you have a platform when they fully arrive.